Friday, 3 August 2012

Task 2 - evaluation


 This task has again been very useful in helping establish who I would like to be as a graphic designer, in this task we were asked to find examples of design studios and where who we could be looking for employment from in the future and find where they are and how they run as a company.
However I feel the part of the task that benefitted me the most was the PEST analysis of the area of design that I was interested in going into. Not having done a PEST analysis before I did not before see the benefit of one. By completing the PEST analysis of the publishing industry it helped me per see some problems which I may face in the future whilst trying to get myself into the industry. Just after researching the topic I found tons of political and economical issues relating to publishing which has helped make me realise how difficult it is to get into the industry and ways to get around these foreseen problems. The PEST analysis has also helped me see opportunities in the marked for the future, the main one that I noticed being design for screen, with on screen media growing and growing it seems that the big gap in the market is a way other than just selling PDF’s to get magazines and books available for screen, which will be something I will look further into throughout my 3rd year.

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