This task has again been very useful in helping establish
who I would like to be as a graphic designer, in this task we were asked to
find examples of design studios and where who we could be looking for
employment from in the future and find where they are and how they run as a
company.
However I feel the part of the task that benefitted me the
most was the PEST analysis of the area of design that I was interested in going
into. Not having done a PEST analysis before I did not before see the benefit
of one. By completing the PEST analysis of the publishing industry it helped me
per see some problems which I may face in the future whilst trying to get
myself into the industry. Just after researching the topic I found tons of
political and economical issues relating to publishing which has helped make me
realise how difficult it is to get into the industry and ways to get around
these foreseen problems. The PEST analysis has also helped me see opportunities
in the marked for the future, the main one that I noticed being design for
screen, with on screen media growing and growing it seems that the big gap in
the market is a way other than just selling PDF’s to get magazines and books
available for screen, which will be something I will look further into
throughout my 3rd year.
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