Looking into the publishing sector of graphic design the vast majority of design studios that i will be looking for employment from will be using printed media. If i was to go into working with publishing and editorial other than producing PDF's of magazines/books to be read online most of the design work will be printed. Even though working with screen based media is something that is ever growing and a very important aspect of graphic design, their is just something about working with print that is so much better. Getting hands on with the printing allows you to experiment with the processes of print to further and further improve the overall finish of a design, and being able to hold your design work in your hand when it's finished and get a really good feel of it; working for print is definitely the area which i am more interested in and want to further push this throughout my carear.
What do you need to communicate and how does it match what your clients/employers need?
I aspire to produce visually engaging, contemporary, clean-cut, experimental type driven designs for publication. Whever that be cover/visuals for within the magazine or the layout behind the magazine. I would like to work with a completely modern, style of design, having the creative freedom be experimental with the design work. Which would match what the employer needs because it would fit in with the overall design aesthetic of the design studio/magazine company, targeting the correct audience with the design work with the modern aspect of it.
Pest analysis of the publishing industry.
A PEST analysis is a very important and widely used business tool to help oversee how their business can expand over the future looking at political, economical, social and technical factors relating to their business, helping oversee any problems that may be raised or notice and potential for expanding the business.
When looking at the politics relating to a business you need to look into specific fields that relate to the area of work/buisiness, and the social trends that could effect your business. Once you have analysed each area; political, economical, technical and social the space inbetween each one will outline business opportunities for you or your company as shown in this image.
Political
The 2.5% tax increase of last year has spread concern amongst printers in the UK who fear it could have a negative effect on consumer confidence. With rising again it could have a bad knock on effect with printing companies, with the price of printing rising the amount the consumer is willing to spend their money on printing is falling, leaving printing firms in trouble. ''According to the Federation of Small Businesses (FSB), over 70% of small firms will be adversely affected by the hike, with 45% of 1,600 companies surveyed predicting a decline in turnover and over 50% expecting mushrooming prices.'' Meaning starting up a small publishing studio may be tough to find a printers who will print your magazine at low cost with pressure falling on printing companies to stay in profit after customer confidence has dropped. Not only that, but the overall production costs will have risen as well making you with a smaller profit margin.
[quotes from; http://www.xeretec.co.uk/news/2-5-vat-rise-to-affect-printers]
Economical
With the economic climate still in recession, starting up a business at this time will be tough, especially a publishing business due to the amount of funding needed to get it going. Due to the economy at this time you may find it hard to get a loan from the bank to start the business going. Even after that, just maintaining the company and trying to break even may be tough in this climate due to people not wanting to spend money.
Social
With magazine subscription costs being cheaper online the value of print is declining.
Using on screen media is much more cheaper, quicker and convenient that going out and buying a physical copy of a magazine, meaning with this change in social behaviour print will soon be forgotten and it will be almost impossible to start up a publishing studio.
Technological
Screen based media gained more interest recently, with more people opting for an app on their phone rather than buying a newspaper. With the growing interest in technology maybe design for print will slowly begin to decline.
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