Wednesday, 1 August 2012

enterprise task 1 - pppp


Evaluation of myself using the 4P'a


Product


I will have to establish who i am as a graphic design in comparison to others out there before i promote myself as a product. As i am hoping to go into the editorial side of graphic design i will have to look at the competition out their in terms of other designers and promote myself above them.

Price  


If the job role that i decide to go into is being the graphic designer for a magazine company which is what i would like to do after university the company could go down a few routes in terms of price. The company could be profit/non-profit, could either be a free handout magazine or a priced item. Also all profits from the magazine could come from just selling ad space itself.

Depending on what route the magazine would lead in terms of pricing would determine how much i would charge the company for my services. Pricing my services will be an interesting learning curve, i would have to base it on experience within design, charging myself for less to begin with to put myself ahead of competition without underpricing myself as a graphic designer, also would depend on the amount of hours spend working.
I would have to take allot into consideration before beginning to put a costing on myself as a graphic designer.

Place 

Will i initially start working within a design studio for an already established company, will i try to promote my services as self employed graphic design graduate; then would i need a design studio?, or will i begin a small design studio with fellow graphics student splitting the cost of a design studio?
Lots of things to consider before choosing a location for my practice.
Which one would be better suited to get me into the area of design that i would like to focus on.

Promotion 

Promotion will be key if i intent to get my name out there as a graphic designer. However thankfully their are tons of self promotional devices online which are free that i can use to do so.
An online presence is very important if i want to catch the attention of design companies.
I will try to use all the online promotional webpages in order to help promote myself, this would include things like;
facebook
twitter - https://twitter.com/edwisecoopstick
tumblr - eddieisnotavailable.tumblr.com
webpage - (in the process of making) eddieliamcooper.stacey.com
behance
...and many more.

I will also have to look into print based collateral that designers and design studios use to get their name out there.

Here are some interesting innovative ways that designers have used to self promote themselves.




Şahsi Kimlik Çalışması
Creative self promotions, really simple but effective idea here. Something i wouldnt really do for myself however the idea and concept behind it is really clever, instantly recognisable and engaging with clients. Good way to get your message across. Strengths; unique, clever, engaging. Weakness; visual consistency of the design throughout all outcomes becomes a bit repetitive and dull, especially with the colour limitations, maybe should stick to using the word search design to only a few of the promotional material. Opportunities; minimalise the use of the design and combine with strong typography on other pieces of self promotional things to really boost the designs, also maybe try with different stocks and print finishes. Threats; it's unique, engaging, if i saw this i would definitely pick it up and look at it, means my self promotion needs to be much better.




     


Takahiro Kurashima
Poemotion is an interactive book-object. The abstract graphical patterns in this small volume are set in motion as soon as you move the attached special foil across them: moiré effects allow complex forms to develop, set circles in motion and make graphical patterns vibrate. Inspired by Seesaw, an earlier book from the publisher, in a playful and at the same time minimalist way the Japanese designer Takahiro Kurashima establishes a link to the motif of a “School of Seeing” that has long occupied a special place in the program of Lars Müller Publishers. With this book the viewer can discover how, as if by magic, figures and forms are created out of optical overlays, set in motion and then disappear again. In the era of digitalization this book shows that interactivity is also possible in the format of the analogous, bound book.




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