Who else is out there?
pablo abad.
http://www.pabloabad.com/
Pablo Abad is a graphic designer and art director based in Spain, most of his work being extremely refreshing design-wise. Something completely modern, experimental and different, always clear, clean-cut and heavily type driven. You can see within his design work he is heavily influenced by geometry and surrealism as it is usually applied in someway to all of his outcomes.
Here is a swot analysis of Pablo Abot as a designer, a swot analysis is useful for understanding a competitors strengths, weaknesses, opportunities a
nd threats. By understanding each of these it will help me find a niche in the market where i excel above him.
STRENGTHS.
One strength of Pablo Abad is that he is not strictly focussed to either design for print or design for screen, he manages to combine the 2 within his design work to a huge range of outcomes and mediums for clients in response to a brief, which would be a massive selling point for him as a designer, pushing him above other competition. Using his vast knowledge of design for screen and print he is able to produce extremely strong innovative unique pieces of well printed media as well as a range on on screen outcomes to go along side it, ranging from; gifs, animations and web assets.
Experience, Another strength that Pablo has is his experience within graphic design. Being a graphic designer for many years he is well known now for constantly producing outstanding quality outcomes for clients, which means he has been able to get commissioned work from massive clients such as 'nike', and by being experienced within design it also allows him to charge a lot more for his service.
WEAKNESSES
A weakness of Pablo's practice would be the variation of his work, not necessarily a weakness in terms of how aesthetically pleasing his design work is, more in terms of originality. If you look at allot of Pablo Abad's work you will notice that he has kind of created this style of working, simple vectors + pale, pastel, saturated colours which he in someway applies to all of his design work, leaving it all looking very similar. Which i suppose could work both positively and negatively for a designer, having your own personal unique style and way of working makes your design work instantly recognisable as your own, meaning when people would see your work out there it would be instantly be linked towards yourself and would serve as a small piece of self promotion. However having a style of working and applying it to all of your design work may serve as a detergent for clients who are looking for some originality for their products, something different from whats out there.
Aswel as experience being a huge strength for Pablo it cannot also become a weakness as-well, because i cannot offer things such as 20 years industry experience along with tons and tons of examples of beautiful outcomes for commissioned work therefore i would be forced offer my services for a much lower price than he can. Therefore making me more desirable for clients.
OPPORTUNITIES
A massive opportunity for Pablo would be to set up a design studio in Madrid with several other like minded designers. Working in a studio environment in order to take on more briefs and larger scale briefs from clients, thus bringing in more money for his business.
THREATS
A huge threat for Pablo which he might end up coming up against very soon is his style. His design work is all in this very modern, edgy, experimental, European design style which has got really popular recently thanks to websites like Tumblr where graphic design work like this has been shared by thousands of designers and is slowly influencing others to try it. However because this style seems to be the new trend for graphic designers, designers like Pablo who work solely in this style will be facing a lot more competition from other copy-cat designers.
OK-RM
http://www.ok-rm.co.uk/
OK-RM is a London based design studio founded in 2008 by Oliver Knight & Rory McGrath. Working with a broad range of clients from individuals to institutions, the studio has a project specific approach allowing for a highly varied output that encompasses visual identity, publication design, art direction, editorial and digital projects. The studio’s methodology is built on an objective to communicate the intrinsic attributes of each commission through well-crafted, thoughtful and direct solutions. A grounding in conceptual thinking and a distinctive language based typographic approach is essential to the studio’s practice.
Strengths
- Founded in 2008, but still has managed to become a heavily established studio within design with a huge range of clients
- UK based, one of the only UK based studios who work in this modern, European graphic design style , niche in the market.
- Based in the city centre of london, easily accessible for clients.
Weaknesses
- Solely print based studio, no evidence of any screen based work.
- Style of work is very modern and european, maybe a turn off for a client wanting something more traditional.
- Only 2 employees, maybe difficult to manage time around clients and running the studio, also large scale commissions maybe tough with only 2 designers.
May Ninth
http://may-ninth.co.uk/
We are a creatively led multidisciplinary design outfit based in the Northern Quarter, Manchester. Our specialities include; graphic and web design, art direction, typography, image–making, photography and bits and bobs of moving image. We work mainly in the service, art, culture, fashion, editorial and sport domains—with big clients, with small clients. We wouldn’t change it for the world.
Strengths
- Massively established design studio based in manchester, with a huge client list.
- Work produced is both print and screen based, which is a huge niche in the market a studio which is able to work in both mediums.
- Studio includes allot of essential equipement for design including; all printing equipment screen printing + large scale lazer printers, lazer cutting, embosser and letter press. Owning all this equipment will lower production costs when producing work.
- Based in the norther quater of Manchester, city centre, which is easily assessable, easily found and seen by potential clients
Weaknesses
- very experimental design style, maybe not to everyones interests.
- even though the studio is produces allot of work for screen and web design, their own website seems awkward and slow to navigate, which is not really a very good impression you would like to give to clients.