Alphabet soup. pt.2. rational..

Problem Analysis - Rationale

Brief: (What is the problem you intend to solve?)

To design and create a typeface consisting of 26 letter and 6 glyphs that represents the personality of our partner. 
Who needs to know? (Who is your audience?)
The person who we are designing the typeface on based on their personality/character.

What do they need to know? 
How and why the typeface represents their personality.

Why do they need to know? (The concept for your problem.)
To answer the brief in designing a typeface that represents them.

What will they respond to? (How will the connect/understand the outcome?)
Our partner will give us feedback on whether they feel that the typeface works in representing their personality.
What research is required? (What do you need to know in order to complete this brief to the fullest potential?)
Primary research asking the partner questions in order to work out what kind of character they are and how this can be represented in a typeface,
Secondary Research:
Looking at existing typefaces to try to engage some initial ideas.